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Marketing funnel

Drape-Marketing (www.drape.to) is the top of the funnel for both sides of the marketplace. It is a static Next.js site with no auth — its whole job is to route the right visitor to the right next step.

shopper

brand

stores code

Open in Drape

www.drape.to
landing

/download
waitlist form

/for-brands

brand.drape.to/apply

/join?ref=CODE

/product/{id}

drape://product/{id}

Shopper path​

The landing page tells the three-step story — SELECT → YOU → DRAPED — then drives to the waitlist. Because the consumer app is pre-launch, the final CTA is gated on a NEXT_PUBLIC_DOWNLOADS_ENABLED flag: while it is off, visitors see "Be first to try Drape" and a waitlist form (POST /api/marketing/waitlist); when it flips on, the same slot shows App Store / Play Store links.

Brand path​

"For Brands" links from the landing page to /for-brands, which carries the full pitch, plan tiers, how-it-works, and FAQ (see For brands). Its CTAs deep-link out to brand.drape.to/apply for new brands and brand.drape.to/login for returning ones.

Referral and product-share​

  • Referral — /join?ref=CODE reads the code, upper-cases it, and stores it in localStorage under drape_referral_code so it can be attributed at signup.
  • Product share — `/product/{id}` is a client-rendered share page that fetches `GET /api/products/{id}` and renders an Open in Drape deep link (drape://product/{id}) plus an app-download CTA.
Verify the share/referral routes end-to-end

The /join and `/product/{id}` routes exist and do not 404, but a public HTML fetch of them returned the generic app shell rather than referral- or SKU-specific content — they behave as client-side/deep-link routes. Treat referral attribution and per-product share as wired but worth verifying live rather than confirmed from the marketing HTML alone.

Funnel state today​

The consumer funnel terminates at a waitlist, not a download — no App Store, Play Store, or TestFlight link is public yet. The brand funnel is live end to end: apply → review → approval → onboarding at brand.drape.to. In other words, the brand side of the marketplace is open for business while the shopper side is still gated. See Shipping for what it takes to open the consumer side.